Marketing With Vision
Because great strategy looks farther ahead.
Focusing solely on metrics doesn’t give you the whole picture of what your brand can achieve.
Marketing in 2025
Performance marketing and tactical execution are often prioritized at the expense of brand, when the real power comes from embracing both.
While social media posts and reporting metrics dominate the day-to-day, long-term planning and brand development are often set aside.
By uniting daily marketing tasks with insights and long-term thinking, we help you create a strategic framework that not only drives measurable results, but also builds lasting customer relationships.
Where AI can generate content and analyze data, we bring clarity and vision by connecting ideas, people, and purpose to build brands that last.
Capabilities
Align marketing with your business goals and financial plans for growth.
Help you blend immediate performance with enduring brand strategy, so your marketing works harder today and builds value for tomorrow.
Uncover insights in data that inspire expansion of audiences, content or products.
Build loyalty and grow repeat business, to ultimately increase LTV.
Provide senior marketing leadership without a full-time employee budget.
Create an annual roadmap for implementation that's custom to your business.
Modernize marketing teams with clear goals, for stronger results and increased employee retention.
A wider lens creates sharper alignment and a broader view, strengthening your metrics and your market presence.
Farsighted Marketing Services
Senior-level expertise, without full-time overhead.
Integrated Marketing Planning
Are you thinking about all functions of marketing in a synchronized way?
Create an annual integrated marketing plan to guide execution, with channels and campaigns working in sync to achieve annual business goals.
Brand Strategy & Development
What does your brand stand for? Not just the logo/design, but the feelings it evokes.
Define, refine, or rebuild your brand & strategy so it inspires loyalty, fuels growth, and supports long-term success.
May require focus groups &/or surveys.
Customer Loyalty & Retention
Are customers returning? Do you have good customer data to know?
Analyze customer data, help select loyalty technology partners, and train teams, to ultimately drive repeat business and lifetime value.
Marketing Team Re-Org
New Partner Searches
When's the last time you thought about your marketing department structure, including AI?
Develop a more modern, flexible and effective staffing plan to meet your unique marketing needs. Assistance with recruiting and hiring talent optional.
Sometimes you need additional brains and hands to get the work done.
Define the external agency/partner requirements and scope, create and hone a list of candidates, organize pitches, and help select the right partner. Onboarding optional.
About
Maureen Chen, Chicago, IL
I created Farsighted Marketing to help companies step back, see the bigger picture, and implement marketing strategies that are both measurable and meaningful.
With experience spanning hospitality, cultural institutions, non-profit, and high-growth businesses, I bring both strategic insight and operational know-how.
Review my background on LinkedIn and read recommendations from direct reports and colleagues.
Send me an email or fill out the form below to set up a 15-minute chat about your goals.
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